A softer start to the day.
The Soft Air Edit — A blush hair dryer, matching nozzle and cotton storage pouch with a fitted packaging concept.
Europe
Small appliance and personal care brands
Product development & sourcing
01 / The brief
A brand’s next chapter.
The imagined brand
An illustrative brief for small appliance and personal care brands developing a considered European-market product range.
The opportunity
Explore an ODM personal care appliance proposition through finish selection, accessory matching and a supplier-ready performance brief.
02 / The collection
The Soft Air Edit
Warm neutrals, tactile materials and clean presentation connect the product, accessories and proposed packaging.
Hair dryer
Blush housing and simple controls.
Proposed design; specifications to be confirmed through sampling.
Concentrator nozzle
Matching detachable accessory.
Proposed design; specifications to be confirmed through sampling.
Storage and packaging
Cotton pouch and fitted paper tray concept.
Proposed design; specifications to be confirmed through sampling.
AI-generated concept imagery. Materials, component details, packaging and assembly are proposals, not validated engineering specifications or completed client work.
Materials & details
A closer look.
Packaging & presentation
Ready to take shape.
03 / The retail possibilities
One family. Different ways to offer it.
Core product
A focused standalone offer for the target customer.
Coordinated edit
A selected combination of product and relevant accessories.
Gift or retail presentation
A packaging concept to refine through a physical pack-out.
04 / The development approach
What needs to
come together.
Assess handling, noise, temperature and airflow alongside electrical documentation and replacement accessories.
How DES would approach the project
Define the commercial brief
Confirm target users, markets, quantities, cost priorities and launch timing.
Compare suitable suppliers
Review relevant production capability, customisation scope and sample requirements.
ODM capability comparison
Agree review criteria and responsibilities with the supplier and appropriate specialist partners before approval.
Performance and electrical review planning
Agree review criteria and responsibilities with the supplier and appropriate specialist partners before approval.
Accessory fit and protective packaging
Agree review criteria and responsibilities with the supplier and appropriate specialist partners before approval.
Considered design. A clear development brief.
Planning your next product or collection? Share your idea, target quantities and launch window.