A soft place for little moments.
The Soft Rocker — An ivory teddy-texture rocking chair pairing rounded upholstery with pale wood runners.
Europe
Children’s interiors brands
Product development & sourcing
01 / The brief
A brand’s next chapter.
The imagined brand
An illustrative brief for children’s interiors brands developing a considered European-market product range.
The opportunity
Develop a child-sized occasional chair with a calm visual identity and a practical assembly and packing proposal.
02 / The collection
The Soft Rocker
Warm neutrals, tactile materials and clean presentation connect the product, accessories and proposed packaging.
Boucle upholstery
Rounded upholstered seat and arms.
Proposed design; specifications to be confirmed through sampling.
Wooden runners
Pale timber runners and supporting legs.
Proposed design; specifications to be confirmed through sampling.
AI-generated concept imagery. Materials, component details, packaging and assembly are proposals, not validated engineering specifications or completed client work.
Materials & details
A closer look.
Packaging & presentation
Ready to take shape.
03 / The retail possibilities
One family. Different ways to offer it.
Core product
A focused standalone offer for the target customer.
Coordinated edit
A selected combination of product and relevant accessories.
Gift or retail presentation
A packaging concept to refine through a physical pack-out.
04 / The development approach
What needs to
come together.
Balance upholstery consistency, frame stability, runner geometry and transport volume.
How DES would approach the project
Define the commercial brief
Confirm target users, markets, quantities, cost priorities and launch timing.
Compare suitable suppliers
Review relevant production capability, customisation scope and sample requirements.
Frame and upholstery sampling
Agree review criteria and responsibilities with the supplier and appropriate specialist partners before approval.
Stability and assembly review
Agree review criteria and responsibilities with the supplier and appropriate specialist partners before approval.
Protective carton pack-out
Agree review criteria and responsibilities with the supplier and appropriate specialist partners before approval.
Considered design. A clear development brief.
Planning your next product or collection? Share your idea, target quantities and launch window.