A market choice becomes a product choice
The intended customer and channel influence positioning, format, packaging and price expectations. These decisions belong in the brief from the beginning.
A product choice becomes a supply choice
Materials, functionality and customisation shape the capabilities a supplier needs. Make those requirements visible before assessing partners.
A supply choice returns to the market
Production models, order parameters and lead times affect the offer you can make to buyers. Revisiting the commercial plan helps keep ambition and execution aligned.
Work towards the next useful decision
You do not need every answer at once. Identify which assumptions matter most, what evidence will resolve them and who is responsible for the next step.
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